This assignment was solved may 8, 2022, for the first time by our experts.
QUESTIONS
1)Critically discuss standardisation and adaptation strategies for international marketing with the use of appropriate examples.
2) How you can achieve adaptstandation? Explain adaptstandation with the help of examples and explain how this strategy can balance between standardisation and adaptation.
3) Discuss bottom of the pyramid marketing and critically assess its applications in three different projects.
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