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Specific Instructions for the Portfolio Paper
Each student will choose an existing company/brand that needs to be revamped.
The company should have experienced a decline in popularity, sales, or growth.
Use the Template for Writing a Marketing Plan in the Marketing Insight in Chapter 2 of your textbook and create a marketing plan for the company/brand.
The written report must use titles including the following components:
Strategy: Target Market
Strategy: Value Proposition
Biblical Application (500-750 words) (How the biblical foundation should be incorporated to achieve company marketing goals)
The paper is to include five (5) verses from Scripture that build the foundation for Christian worldview.
Prepare the Portfolio Paper using the following guidelines:
3,500 – 4,000 words using APA formatting, including title and reference pages
Must include a title page (title of paper, your name, course name and course number, and date of submission)
Must include a reference page
Include biblical foundations application (500 – 750 words)
Minimum of eight scholarly references
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